100% American (1918)

Century Film Project

Mary Pickford stars in this promotional film for the Fourth Liberty Bond during World War I. While it’s predictably preachy, the film does take advantage of its star’s charms and gives a brief narrative to hold the audience’s interest while arguing that it needs to “do without” in order to support the war effort.

Pickford is introduced a “Mayme,” a typical young American woman who likes to indulge in the pleasures of an affluent society. The story begins with her and a girlfriend or roommate at an amusement park, dazzled by all kinds of opportunities for meaningless consumption and fun. They are distracted by a man giving a speech – possibly a barker for some new attraction. He turns out to be a “four minute man” – a public speaker drumming up support for buying war bonds. At the climax of his speech, he points at the…

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Author: Old Boy

Love the past and the future but live in the present